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Many brands are coming with lines focussing on denim.

2017 – 2018 Celio* goes Omnichannel and with the change in the business operating model and increased investments, it helps increase the footprint by 107 doors in just one year and increase the number of cities presence to 121 from 90 with 500+ employees.

With the FitHub store expansion, we have a strong foothold in the North with wide presence in the Punjab and Maharashtra market making the latest premium fi tness gear available to growing fitness communities in cities. While our predominant focus has been the metro cities, we are gradually penetrating smaller markets with product launches planned in FY 18.

Speaking about the launch of the store, Abhishek Shetty, Head- Marketing, PR & Loyalty, Celio Future Fashion Pvt. Ltd. India said, “In 2018, Celio is keen on focusing its energies on the South Market as it showcases great potential and acceptance of the Celio Style. Men in Kochi are extremely evolved in style and resonate with French Styling. Through this one of its kind concept store we aim to bring the best of men’s French Fashion to our male patrons in Kochi.”

“Brands have increased the number of jeans wear in their lines. A lot of brands which earlier were not involved in jeans wear have also added them as a part of their offerings,” said Akhtar, who also feels there is greater focus on value addition such as finish, hand-feel and fits.

With an increase in the fashion conscious population and growing working women populace in the country, this segment shall continue to grow further. Even the middle aged/ older consumers have also started experimenting and adopting t-shirts.

Currently we are not planning to launch any new category in knitwear, however we are planning to create a premium zone for emerging categories.

Although the t-shirt market in India is highly fragmented, the increasing brand awareness among the Indian youth is expected to drive the penetration of t-shirt brands into smaller cities and rural India, thus increasing the share of various brands within the t-shirt market. The proliferation of private labels has made t-shirts more aff ordable for value-seeking consumers in smaller cities. Overall, the t-shirt market in India is flourishing and is expected to register bolstered growth in the coming years.

Toonz Retail is the only offline organized retail store where Chhota Bheem exclusive apparels will be available, other than Green Gold own stores. In Phase I the products will be made available across cities like Delhi, Bangalore, Kanpur, Jaipur, Jabalpur, Allahabad, Rohtak among others. Depending on the response received and the learning, the products will be distributed across all 100+ Toonz retail store.

The BYOGI range will begin from Rs 299 onwards.

Distribution Network

Signatories to the pledge include more than 125 professionals across the spectrum, from business, design, manufacturing, sourcing, technology, services and others. They either head or work at companies as diverse as Levi Strauss, Aditya Birla Group, Arvind Fashions, Shoppers Stop, Third Eyesight, Adidas, ITC Limited, Triburg, Bestseller Group, Landmark Group, Hermes Otto, C&A, Amazon, Marks & Spencer, Matrix Clothing, Nagarro and others.

In India, kids’ apparel is one of the fastest growing markets in India. According to a market analysis, the first thing that parents consider while purchasing undergarment for their kids is its ‘Fit’. Listing the second consideration are styles, designs, colours and brand name. However, lots of people opt for brands, as they ensure quality of the product. ‘Price’ stands at a lower position indicating that consumers are ready to spend for good quality and well fi tted undergarments.

Experts also believe that shrinking boundaries have been instrumental in bolstering opportunities in the Indian t-shirt market. “The t -shirts market in India has huge opportunities for industry players due to increasing penetration of the category into smaller towns, rural areas, middle aged consumers and women. So, I can say that the t-shirts category is one of the top high-growth categories in men’s, women’s and kids’ apparel in India,” says Kuntal Raj Jain.

Walk us through the success and the milestones that the brand has achieved as of yet.

We have a team of people overseeing merchandising and among them the team looks after sourcing for knitwear.

Spanning over 1,000 square feet, the store houses the complete range from Arrow’s latest collections. Recreated with the sole aim of bringing the brand’s core value of ‘expert craftsmanship’to life, the newly designed store showcases the brand’s glorious heritage in a befitting manner.

Designer Chaitali Giri opined that any kind of positive competition is good for the Indian market. Brands need to realize the fact that international brands are choosing India as a potential market, as the demand is ever increasing. They need to understand what interests the Indian customer. It may vary from different USPs to different designs and identity. Indian brands should avoid copying; rather get inspiration from these international brands.

India is at the threshold of a retail revolution with the fashion retail market being one of the fastest evolving segments in Indian retail. Change in income structure, consumer tastes and preferences, the rise of a burgeoning middle class income group with increasing disposable income, increase in the number of working women, entry of foreign retailers, etc., are some of the key growth drivers of Indian fashion retail.

Future Style Lab, a subsidiary of Future Group, has launched Ancestry, a label that has interpreted Indian heritage in a modern world. Ancestry is a contemporary Indian lifestyle and fashion brand that will offer women apparel, home and gifting products. The eclectic collection of the brand is a beautiful mix of organic, heritage inspired, and specially handcrafted products.Ancestry is all set to launch soon at Mall of India in Q2

The entire collection, which is priced between Rs 799 to Rs 2,999, will be available on Vajor’s own website from June 20 onwards.

The overall increasing income of the middle class and their soaring aspirations are changing the dynamics of the apparel market. By 2025, the middle-class consumers, which will form 48.5 percent of total targetable customer base, will contribute to about 55-60 percent share of total apparel market size.

Worldwide, t-shirts have always enjoyed special popularity amongst the youth. In a young country like India with a median age of 27 years, this segment harbours immense opportunities for brands and retailers alike. Indian youth seek comfort and style in their clothing, which is better met by t-shirts compared to woven shirts.

The Indian innerwear market is primarily segmented into men’s and women’s. Currently, the women’s segment dominates the market by accounting for 66 percent of the total market. It is estimated at a value of Rs 18,454 crore and is expected to grow at a high CAGR of 12 percent over the next decade. The remaining is contributed by men’s with an estimated value of Rs 9, 477 crore which is expected to grow at a CAGR of 7 percent. The kids’ innerwear market is primarily unorganized. Local MBOs and regional players are known for catering to kids’ segment of the innerwear market.

“Another segment is non-denims, which is a key category in the menswear and kids (boys) range. What makes this fabric unique ithat it is 100 percent cotton and also hasstretch properties, which gives a casual trouser look. Highly preferred by our customers, these are made for both seasons – autumn-winter and spring-summer,” she added.